Our mission is to accelerate the digitization of store spaces

Trigo is a technology company that builds AI-powered infrastructure for retail stores. The world’s leading retailers use our system to provide frictionless shopping and automate operations.

The future is Trigo

We enable brick-and-mortar grocery retailers to integrate the efficiencies and insights of digital commerce into the physical world.

Using the data collected by our systems, retailers can delight consumers, reformulate operations, and remodel marketing by feeding new insights into their core capabilities.

Trigo-powered stores enable retailers to reduce costs, base business decisions on an unbiased view of what's happening in-store, improve customer experience, cultivate nimble logistics, and open up new pathways to profitable growth.

We are building for the long term and we’re led by a team of passionate professionals

Our leadership team

Michael Gabay

Co-Founder, Chief Executive Officer

Over 15 years of experience leading technology development groups, and managing dozens of cutting- edge, multidisciplinary research projects in the intelligence corps of the Israeli Defense Forces.

Daniel Gabay

Co-Founder, Chief Technology Officer

World-class researcher with many years of experience managing key scientific projects in the Israeli Defense Forces. Mastered the Talpiot program gaining various degrees in Math and Physics.

Hagai Finberg

Chief Delivery Officer

Former commander of IDF's special forces unit. In his career, he has excelled in leading cross-organizational teams that design and implement unique tech and operational solutions to Israel’s national security challenges. MBA from Kellogg University.

Jenya Beilin

Chief Operations Officer

Over 10 years of experience in the high-tech industry, working in various leadership positions at Kenshoo, Google, and Cyvera (acquired by Palo Alto Networks). Major in the IDF. BSc. in Electrical and Electronic Engineering

Nili Valer

Chief People Officer

With over 20 years of professional experience as an HR leader, Nili specializes in growing organizations to enterprise-sized companies. She began her career as an organizational consultant supporting numerous companies in this role through hands-on corporate growth services.

Oren Knobel

Chief Legal Officer

Over 20 years of experience representing companies and investors in high-tech, most recently served as a partner and head of the high-tech department at a prestigious law firm, before joining Trigo, but has been an outside advisor for Trigo since day 1. LL.B from the Tel Aviv University School of Law and LL.M from the Boston University School of Law.

Erez Arbel

VP Product

Served in the intelligence corps of the Israeli Defense Forces as a leader of special projects. Extensive experience working at Cyvera (acquired by Palo Alto Networks). BSc in Industrial and Management Engineering

Raz Ofir

VP Finance

Nearly a decade of experience in roles overseeing financial operations, legal and compliance. Most recently served as the VP Finance of 83North, one of Israel’s top VCs, and has previously worked at PwC. Certified CPA and BA in accounting and business administration.

Trigo Team

Alex Puschinsky

Tech Lead Software Engineer

Amit Haramaty

Software Engineer

Amit Zohar

Tech Lead Deep Learning Researcher

Ariel Yehud

System Engineer

Asaf Finkel

NOC Operator

Asaf Fisher

Financial Planning and Analysis

Aviel Soudry


Aviv Levi


Batel Benborhoum

Product Manager

Ben Goldberger

Algorithm Researcher

Ben Shor

Software Engineer

Ben Svartz

DevOps Team Leader

Ben Taiber

HR Operations

Benjamin Herrmann

Software Engineer

Boris Buhin

QA Engineer

Dana Arazi

NOC Operator

Dana Mizrahi

Software Engineer

Daniel Banitt

Deep Learning Researcher

Daniel Dubinsky


Daniel Gotlib

DevOps Engineer

Daniel Hen

Project Manager

Daniel Podorojniy

Data Analyst

David Leigh

Head of Support

Dolev Elazar


Dor Dotan

QA Engineer

Dor Lahav


Dor Levy

Project Manager

Doron Shadmi

Supply Chain Team Leader

Eden Afouri

Data Scientist

Eden Lotan

NOC Operator

Ehud Admon

Algorithm Researcher

Ehud Eblagon

Business Development Manager

Elad Lev

Software Engineer

Eliakim Tuil

Project Manager

Eliran Shalem

Head of Data Ops

Eran Naftali

DevOps Engineer

Erez Kur

PLM infrastructure

Ethan Mellul


Ezriel Lerba

Regional General Manager

Gabrielle Daniels

Content Writer

Gal Baruch

Data Operation Team Leader

Gal Eyal

Algorithms Team Leader

Gal Inbar Hechtlinger

Chief of Staff

Gal Shem-Tov


Gali Hazan

Office Manager

Gideon Behrensmeyer

Technical Writer

Gil Prashker


Gilad Ben Zaken


Gilad Erlich

Algorithm Researcher

Goni Zahavy

Software Engineer

Guy Lapid

Software Engineer

Guy Vismonsky

NOC Team Leader

Hadar Gorodissky

Deep Learning Researcher

Hedva Slassi

Software Engineer

Heli Netanel

Product Manager EU

Idan Azuri

Deep Learning Researcher

Ido Eini


Ido Emesh

Engineering Project Manager

Ido Marcus

Algorithm Team Leader

Ilan Band

Director of Operations

Inbal Yarkoni

Senior HR Business Partner

Inbar Blayer


Isaac Banon

Director of Business Development

Itamar Winter

Deep Learning Researcher

Izik Golan

Tech Lead Deep Learning Architect

Jenny Shiloh

Algorithm Researcher

Keren Ben Zvi

Algorithm Researcher

Koby Zvirsh

InfoSec Engineer

Lee Sela

Talent Acquisition Partner

Liad Neeman


Liat Shohet

Marketing Operations Manager

Lior Darzi

Technical Support Engineer - Tier 3

Lior Efraim

Head Of System

Lior Elkind

Director of Hardware

Lior Levinger

Technical Support Specialist

Lior Uzan

Deep Learning Researcher

Maayan Noy Halevi

Tech Lead Software Engineer

Maor Mordechai


Maor Youavian

Software Engineer

Margarita Tronik

Software Engineer

Maya Shalev

NOC Operator

Michal Binder

Software Engineer

Miriele Faur

DevOps Engineer

Mor Lubranski

Product Manager Team Leader

Moran Nisan

Software Engineer

Moshe Levi

QA Engineer

Netanel Chaitas

IT Support Specialist

Netta Henen

Employee Experience Manager

Noa Jozeph

Product Data Analyst

Noa Rolls


Noa Steigman


Noam Shosh

Talent Acquisition Specialist

Noy Fima

Director of QA

Ohad Ravid

Software Architect

Omer Barlev


Omer Ben Amram

Software Engineering Team Leader

Omer Fichman


Omer Miodovsky

NPI Engineer

Omer Zemah

Project Manager

Or Itzhak


Oren Hollander

Software Engineer

Orly Amit

Operations Manager

Paz Saranga


Pini Cohen

Hardware Engineer

Ran Malka

IT Support Specialist

Raphael Wein

Customer Success

Raz Hadad

Operations Manager

Raz Hemo

Software Engineer

Rebecca White

Operations Manager

Reef Shoshani


Rita Faberman Kashani

Director of R&D

Ron Aizenfeld

Technical Support Engineer - Tier 3

Roni Lippin


Ronny Binya


Rotem Golani

Operations Manager

Rotem Yaron

NOC Operator

Sagi Monza

Software Engineering Team Leader

Semadar Yagoda


Shachak Zicher

Chief Architect

Shaked Dolev

Director of R&D

Shalom Cohen

Head of Corporate IT

Sharon Arbiv


Shay Ziv

Director of Marketing

Shimi Liderman

Software Engineering Team Leader

Shiri Carmi

Financial Controller

Simon Ifargan

Software Engineer

Sivan Keret

Director of Artificial Intelligence

Suf Asher


Tal Heletz

Algorithm Team Leader

Tal Libhaber

QA Engineer

Tal Selitsky


Tal Weissler

Software Engineer

Tal Zakuta

Project Manager

Tom Passi

Testing and Integration Engineer

Tomer Abramovich

Embedded Engineer

Tomer Saban

Head of Purchasing & Logistics

Tzahi Gabzi Itzak

Algorithm Team Leader

Valeria Grinberg


Yael Arbel

Product Manager Team Leader

Yael Cohen


Yael Gonikman

Software Engineer

Yael Livny

Embedded Engineer

Yaniv Abu

Software Engineer

Yaniv Fogel

Tech Lead Algorithm Researcher

Yarden Golan


Yarden Sevilla


Yariv Sagee


Yishay Cohen

Operations Manager

Yoav Bodor

Software Engineer

Yogev Vahaba

QA Engineer

Yonatan Deutsch

Business Analyst

Yonatan Horan

Product Manager

Yotam Aronovitz

Head of Partnerships

Yotam Avivi

Software Engineer

Yotam Dayan

Software Engineer

Yuval Ben-Zvi

Global Talent Acquisition Team Leader

Yuval Snappir

Director of R&D

Ziv Arama

NOC Operator

Zohar Tzfoni

Product Manager Team Leader

See rest of team

Security and compliance - a core principle

Our technology focuses on making the shopping experience 100 percent secure. We protect shoppers’ privacy and we’re fully compliant with data protection by design controls.

Extensive security

We are laser-focused on strengthening our infrastructure and backed by world-class security routines and professionals.
Security at Trigo

Privacy by design

Trigo has a cross-functional team to verify that current and future products and services are designed, developed and deployed with privacy by design controls.

Our offices are home to a diverse group of professionals in Israel, USA, Germany, UK and more


Trigo founded




Global offices


Capital raised